3 Ways Digital Asset Management Systems Can Improve Your Business

Content is the reason digital asset management systems are becoming a standard for organizations these days. Everyday a multitude of content is posted on the World Wide Web: newspapers, magazines and You Tube videos are all forms of content. Just think about the blogs alone. The fact is your organization most likely has its own database of content. How is this content being used? Once and then stored forever? Or can your organization reuse the content for other means and make more products and or profits off that same content? The answer is yes. Here are 3 ways digital asset management systems can improve your business.

1. XML Management
Chances are, if you are using a modern computer program, you are creating content that is already in XML form. If not, a digital asset management system will often automatically convert all of your digital files into XML, making it so much easier to search for something fast and efficiently.

2. Enterprise Search
An enterprise search, unlike using a huge internet search portal ensures that you are able to search just within your company’s data base. With a digital asset management system, you will have the ability to use enterprise search with XQuery- a fine grained search tool. Once all of your organization’s content has been converted to XML, searching for the smallest lines of code or footnote of a document is lightning fast. Now image being able to reuse this information to increase workflow and create new products and therefore, new profits.

3. Reuse and Repurpose
Think of the possibilities with digital asset management? With a fast way to streamline the acquisition, storage and retrieval of digital media, your organization will save time and money. Reduce cost of content production and reuse previous creations to bring new products to market faster. Digital asset management solution can handle vast amounts of information and be customized for your enterprise’s unique set up. Digital asset management systems can be built to handle numerous users working simultaneously and manage several workflows or cases at one time.

If your organization is looking for new ways to streamline processes, save money and time by reusing and repurposing existing content, look to a digital asset management solution and renew your old content.


author: Melissa Peterman