Dental Marketing - Basic Principles Lay a Foundation For Results Dental Marketing - Basic Principles Lay a Foundation For Results

Marketing is vital to building a successful dental practice. By clearly defining its services and reaching out to the community in targeted ways, a dental practice can create and keep a stable customer base and ensure long-term profitability.

Like all business marketing, dental marketing requires a coherent strategy that will communicate the practice's mission and services to potential clients. A strategy provides the framework within which the practice can carry out its marketing plan. A goal-oriented plan provides the specific action steps that connect customers and services.

For example: A dental practice sets the goal of increasing its customer base by 20 percent in one year. The marketing strategy is to contact potential clients through referrals, the Internet and direct-mailing. The plan involves establishing incentives for referrals, building a website and creating an effective postcard for mailings. Having goals and a plan to reach them allows the practice to measure its results and respond effectively to a changing marketplace.

The overall marketing mission can be divided into five stages:

* Define your goals.
* Do your research.
* Develop your strategy.
* Implement your plan.
* Measure your results.

This process allows a dental practice to use its time and money in the most effective ways possible.

SMART principles are useful tools for building a marketing plan. This easy-to-remember acronym refers to goals that are specific, measurable, achievable, realistic and time-based. Applying these principles throughout the five-stage process can keep a plan on track and increase its probability for success.

• Be specific in all aspects of your planning and execution. For example: Your goal is to increase the total customer base by 20 percent in one year. Your overall marketing budget is $50,000 and will be spent in three distinct ways: improving referrals, a website upgrade and direct mail.

• Establish measurable goals and measure your results. Vague goals and loose plans can sink your marketing efforts. Being specific when goal-setting allows you to measure your progress. The goal to build the customer base means little without knowing how much you want to build it. A starting point and a goal allow you to assess the effectiveness of your marketing plan and make meaningful adjustments along the way.

• Your goals should be achievable. Market research will assist you in establishing objectives you can reasonably hope to meet. By understanding the competitive landscape and the best methods for reaching out to your community you can establish reasonable expectations for growth. Shooting for goals that cannot be met - doubling your client base in two months, for example - can waste your money and your time.

• Be realistic. An effective dental marketing plan begins with the honest assessment of your services, skills, budget and competition. A dental practice must fit with the needs and demographics of its community; a marketing plan must operate within a budget; and the marketing methods you choose must have the potential to succeed.

• A time-based plan keeps you on track. Specific, achievable and realistic marketing goals should be laid out in a time frame that allows you to measure their effectiveness. Some marketing methods may produce results faster than others. You want to give an approach enough time to produce results, but not so much time that you waste resources on a dead end. For example, a direct-mailing may yield a surge of business, while building a website may build business slowly over a period of time.

These basic principles can set the foundation for a profitable dental marketing strategy and allow the practice to respond quickly and effectively to changing market conditions.

author: Tim Gregory

Why Do You Need Your Website to Look Like a Corporate Website?

Your web site is your identity on the Internet. It's aesthetic appearance, updated content and functionality will keep your clients and partners visiting it over and over again. Companies need their web sites to reflect their philosophy, values & culture besides just their services and products. Professional Web Design Companies enable businesses to develop a strong corporate web site presence and communicate their goals. They concentrate on developing, communicating and marketing websites effectively. Creativity and marketing go hand in hand.

Your corporate Identity impacts all aspects of your business and plays a vital role in your customer's overall experience with your organization. Corporate Web site should be developed to enforce the corporate identity of your organization and enable customers to instantly identify with your organization's spirit and message.

Top web design companies will work with you to determine your target market and come up with a custom corporate website that truly reflects your organization. The most important aspects of your business are taken into consideration from the products you sell right down to what color socks your customers like to wear.

Corporate website design company must be specializing in cutting edge Corporate websites with original style, dynamic animation, content management systems, search engine marketing and robust database applications. We design, deploy and manage websites of the highest custom quality for forward-thinking Corporate and small business clients that demand a return on their internet solutions investment.

Corporate Website Design can measurably drive sales, reduce costs, improve communication and enable a higher level of collaboration between you and your customers with "one of kind" custom web design solutions.


author: Nayan Khandor

Internet Marketing - 5 Basic Tips to Jump Start Your Own Internet Marketing Career

There's no doubt that Internet Marketing has evolved and continued to rise as to more and more people has turned to Internet to do their businesses. It is quickly becoming the most popular form of marketing. With the recent global recession employers and employees alike are now considering to start a new venture online. The big question is how to hit the ground running.

First, identify and get to know your target market. Check to which of your products or services your market will appeal. You will need to develop a market hub that has plenty of potential customers and establish a unique factor to attract new clients.

Second, promote and make your product interesting. You will need to come up with some bonuses or exclusive offers that will capture customer's interest. With the steep competition online, remember that consumers are always looking for something new.

Third, is to practice great customer service with your existing customers. Remember it is less expensive to keep present customers than finding new ones. The more return and new customers you have the more your product is proving its worth.

Fourth, track your progress. Do some random investigation to know the success rate of your product. Check the figures and testimonials if possible. This would help you determine where and what part to improve.

Lastly, analyze and repeat. If you found the success rate of your business is at high rise then continue doing it. You can apply some changes on your business and learn from it as you go by.

There are many ways to strengthen your own Internet marketing career. These simple guidelines combined with your cutting edge products or services will definitely put you ahead of the game. So keep trying and never give up.


author: Ivy Anne Dizon