With the surge of Internet commercial activity, online marketing is now a primary part of any marketing plan. Developing and expanding Web promotion will surely demand time and planning. You can improve your online marketing presence by following through on one or more of these ideas.
Things You'll Need:
- Computer
- Internet access
- Step 1
Recruit online interviews. Podcasts, webcasts, blogs, RSS feeds and ezines are all avenues for online interviews. Approach publishers who regularly conduct guest interviews, and search websites to explore venues for online interviews (see Resources below).
- Step 2
Identify five bloggers in your category. Send them your product as a gift. This strategy exposes your product to influential people in your vertical and gives them the opportunity to try it for free. If they like it, they may review your product in their blogs.
- Step 3
Promote via press.Write a press release on newsworthy information. Be sure to include a link to your website or blog in the press release. Finally, move to distribute the release through an online press service (see Resources below).
- Step 4
Critique the competition. Study the websites and marketing approaches of your five closest competitors. You will gain an understanding of industry trends. You will also get new insights into promotional strategies for your own business.
author: Catherine Eujon
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