When starting out in business it is important to know your target market. To determine your target market is to determine what they are thinking. As an entrepreneur the most effective and efficient way is PPC. Pay per Click connects to a person's thinking in real time.
With proper understanding of PPC, an entrepreneur can literally search what some one is thinking at a given moment. The internet is not static it is dynamic.
With over 3 million people on the net every day searching for answers to their questions, it is no wonder you can see what some one is thinking as they search.
Also, most don't search once and leave when they can not find what he/she are looking for. 82% of the time people will continue to search and add additional words to their search.
How to use PPC effectively find your target market:
Keywords are not just keywords. Key words should be thought of as questions.
Keywords are questions that they are looking to solve. As you advertise on the internet, keep in mind that you need to find out what the questions are.
One way to find out the questions is to do a query in your favorite search engine. The query will give you an idea of the many different ways people are searching for answers to their questions.
Hint if you are developing and ad this is good time to begin filtering out all those searches that are not relevant to what you are adverting which can save you a some money in your advertising budget.
The next step is to start to build a good key word list. A good keyword list is a list of key words that are closely related to what you are trying to accomplish in your business.
Most search engines have a remarkable tool that can analyze internet marketing trend. This free analysis analyzes the exponential growth of a word or words and vise versa of that particular word or group of words.
By using this marketing trend, you can further see if that word or words are being used a lot or being used very little.
Moreover, if you have time there are several other marketing tools that will give a researcher various options of how your particular word/words are being used as URL's.
Once you have these options it would be a good idea to visit the websites of your closet competitors and analyze their keywords they are using and in what format or context.
You can spend hours of research to determine your best keywords but what your ultimate goal from the research is to find out what your customers are thinking and designed an ad campaign around your customer's thinking.
author: Tim Mason
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