From banks to casinos to universities to hotels, more and more organizations are incorporating the use of digital signs to accomplish their purposes. We are seeing more and more of this, and it's no secret how much easier it is to captivate the attention of passersby and send a message about your business when you do it with a moving picture.
Have you considered what this can do for your business? As the technology improves, the prices continue to go down, and this unique marketing solution is more than ever within reach of the ordinary businessman.
What can't you do with digital signs? A lot of hotels and casinos are incorporating digital-based concierge services that give directions around their location and other necessary information for clients and visitors.
College and universities are setting up interactive donor boards to recognize the men and women who have made large donations. Others are using big interactive digital maps that give directions to visitors depending on where they want to go.
Some businesses just see them as an innovative new way to advertise. Many of the traditional forms of advertisement in the past simply don't work anymore.
People have been berated with with commercials and promotional messages their entire lives, and most people have learned to tune them out. But this is a medium that grabs attention and, if used properly, holds it. It allows businesses to communicate with people in an interactive, entertaining fashion.
Businesses with a lobby that is often full of waiting guests are using them to keep their guests entertained. In cases where people are often subjected to long waiting periods that drive them insane, giving them a news program or other video content to watch keeps them happy and makes time go by a little faster.
The signs can incorporate a wide range of display options and technologies. Live feeds, animation, video, high resolution images, or even websites can be displayed for viewers.
Restaurants are even finding ways to use digital displays by incorporating digital menu boards, which are a snap to change depending on current specials or if a menu item is out, or placing them around their restaurant to introduce moving pictures into the decor and display tempting menu items.
There are even businesses out there that are catching on to the idea that they can sell advertising space on their digital signs and make a pretty decent profit. Want to find advertisers? Easy - post a notice on the digital display itself and someone will no doubt see the potential.
author: James Druman
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